lake county real estate. and then some…

selling homes…a family tradition


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447 Kingsport Drive, Gurnee IL 60031

Priced to sell! Redesigned in 2015 – the backyard oasis is the highlight of this fantasic home! Stone patio with lighted pathways, built-in grill in flagstone island with granite bar, sunken patio with firepit, tire swing & grand playset. Two story foyer & family room. Designer tile flooring, soft paint tones. Granite counters, stainless steel appliances. Master suite with updated bath. Finished basement. First floor den with access to the 3 season cedar room – complete with sauna. Who wouldn’t want to call this home?

 Click on home to see interior photos:

https://plus.google.com/+KieronQuaneRealEstateatPropertiesLibertyville/posts/PuSaqCNHFQQ



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Inventory is still low. Thinking of selling your home? You might not want to wait…

Why Waiting Until After the Holidays to Sell Isn’t a Smart Decision

Why Waiting Until After the Holidays to Sell Isn’t a Smart Decision | MyKCM

Every year at this time, many homeowners decide to wait until after the holidays to put their homes on the market for the first time, while others who already have their homes on the market decide to take them off until after the holidays. Here are six great reasons not to wait:

  1. Relocation buyers are out there. Companies are not concerned with holiday time and if the buyers have kids, they want them to get into school after the holidays. 
  1. Purchasers that are looking for a home during the holidays are serious buyers and are ready to buy.
  1. You can restrict the showings on your home to the times you want it shown. You will remain in control.
  1. Homes show better when decorated for the holidays. 
  1. There is less competition for you as a seller right now. Let’s take a look at listing inventory as compared to the same time last year:

Why Waiting Until After the Holidays to Sell Isn’t a Smart Decision | MyKCM

  1. The supply of listings increases substantially after the holidays. Also, in many parts of the country, new construction will continue to surge reaching new heights in 2017, which will lessen the demand for your house.

Bottom Line

Waiting until after the holidays to sell your home probably doesn’t make sense.


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Pricing your home currently at the beginning is the key to selling in ANY type of housing market…

Selling Your Home? Make Sure the Price Is Right! | Keeping Current Matters

In today’s market, where demand is outpacing supply in many regions of the country, pricing a house is one of the biggest challenges real estate professionals face. Sellers often want to price their home higher than recommended, and many agents go along with the idea to keep their clients happy. However, the best agents realize that telling the homeowner the truth is more important than getting the seller to like them.

There is no “later.”

Sellers sometimes think, “If the home doesn’t sell for this price, I can always lower it later.” However, research proves that homes that experience a listing price reduction sit on the market longer, ultimately selling for less than similar homes.

John Knight, recipient of the University Distinguished Faculty Award from the Eberhardt School of Business at the University of the Pacific, actually did research on the cost (in both time and money) to a seller who priced high at the beginning and then lowered their price. His article, Listing Price, Time on Market and Ultimate Selling Price, published in Real Estate Economics revealed:

“Homes that underwent a price revision sold for less, and the greater the revision, the lower the selling price. Also, the longer the home remains on the market, the lower its ultimate selling price.”

Additionally, the “I’ll lower the price later” approach can paint a negative image in buyers’ minds. Each time a price reduction occurs, buyers can naturally think, “Something must be wrong with that house.” Then when a buyer does make an offer, they low-ball the price because they see the seller as “highly motivated.” Pricing it right from the start eliminates these challenges.

Don’t build “negotiation room” into the price.

Many sellers say that they want to price their home high in order to have “negotiation room.” But, what this actually does is lower the number of potential buyers that see the house. And we know that limiting demand like this will negatively impact the sales price of the house.

Not sure about this? Think of it this way: when a buyer is looking for a home online (as they are doing more and more often), they put in their desired price range. If your seller is looking to sell their house for $400,000, but lists it at $425,000 to build in “negotiation room,” any potential buyers that search in the $350k-$400k range won’t even know your listing is available, let alone come see it!

One great way to see this is with the chart below. The higher you price your home over its market value, the less potential buyers will actually see your home when searching.

Selling Your Home? Make Sure the Price Is Right! | Keeping Current Matters

A better strategy would be to price it properly from the beginning and bring in multiple offers. This forces these buyers to compete against each other for the “right” to purchase your house.

Look at it this way: if you only receive one offer, you are set up in an adversarial position against the prospective buyer. If, however, you have multiple offers, you have two or more buyers fighting to please you. Which will result in a better selling situation?

The Price is Right

Great pricing comes down to truly understanding the real estate dynamics in your neighborhood. Look for an agent that will take the time to simply and effectively explain what is happening in the housing market and how it applies to your home. You need an agent that will tell you what you need to know rather than what you want to hear. This will put you in the best possible position.


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New price!

on this Libertyville beauty! $895,000. Who do you know who is looking for a new home? Click on front photo to see the stunning interior.

1237ashbury.tkmomteam.com


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Selling your home? Here are 5 reasons NOT to do it yourself…

The Top 5 Reasons You Should Not For Sale By Owner | Keeping Current Matters

In today’s market, with homes selling quickly and prices rising, some homeowners might consider trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons this might not be a good idea for the vast majority of sellers.

Here are five of those reasons:

1. There Are Too Many People to Negotiate With

Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale By Owner:

  • The buyer who wants the best deal possible
  • The buyer’s agent who solely represents the best interest of the buyer
  • The buyer’s attorney (in some parts of the country)
  • The home inspection companies, which work for the buyer and will almost always find some problems with the house
  • The appraiser if there is a question of value

2. Exposure to Prospective Purchasers

Recent studies have shown that 89% of buyers search online for a home. That is in comparison to only 20% looking at print newspaper ads. Most real estate agents have an internet strategy to promote the sale of your home. Do you?

3. Results Come from the Internet

Where do buyers find the home they actually purchased?

  • 44% on the internet
  • 33% from a Real Estate Agent
  • 9% from a yard sign
  • 1% from newspaper

The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy is crucial.

4. FSBOing has Become More and More Difficult

The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.

The 8% share represents the lowest recorded figure since NAR began collecting data in 1981.

5. You Net More Money when Using an Agent

Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.

Studies have shown that the typical house sold by the homeowner sells for $210,000 while the typical house sold by an agent sells for $249,000. This doesn’t mean that an agent can get $39,000 more for your home as studies have shown that people are more likely to FSBO in markets with lower price points. However, it does show that selling on your own might not make sense.

Bottom Line

Before you decide to take on the challenges of selling your house on your own, sit with a real estate professional in your marketplace and see what they have to offer.


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PRICE REDUCTION! Stunning, custom built Libertyville home is now priced at $909,000! Comfortable elegance throughout this well-designed home includes custom millwork, gleaming hardwood flooring, rich granite counters, timeless cherry cabinetry and finished basement. First & second floor laundry rooms, first floor den, Master suite with deluxe bath. Jack n’ jill, Princess bath in bedroom 4, and full bath in basement too! Private yard. Close to Des Plaines River Trail. Easy access to downtown Libertyville, I-94 access, schools, forest preserve & Metra. Don’t wait to see this great buy!

1237ashbury.tkmomteam.com

Click on photo below for interior pictures

 https://plus.google.com/+KieronQuaneRealEstateatPropertiesLibertyville/posts/8wz1bDMVX6u