lake county real estate. and then some…

selling homes…a family tradition


Leave a comment

Selling your home in 2016?

Here are just some of the areas that I can provide assist in… 
5-Reasons-to-Resolve-KCMHere are just some of the areas that I can provide assist in… 


Leave a comment

Think overpricing your home won’t hurt your chances to sell? Think again…

You have one chance to appeal to a buyer.  One.  And that chance is usually presented on-line.  That is why staging for photos is so important.  And why pricing the home correctly at the beginning can set the course for success, or for failure.  Keeping Current Matters explains it well below :

Selling Your House? Price It Right From the Start | Keeping Current Matters

In today’s market, where demand is outpacing supply in many regions of the country, pricing a house is one of the biggest challenges real estate professionals face. Sellers often want to price their home higher than recommended, and many agents go along with the idea to keep their clients happy. However, the best agents realize that telling the homeowner the truth is more important than getting the seller to like them.

There is no “later.”

Sellers sometimes think, “If the home doesn’t sell for this price, I can always lower it later.” However, research proves that homes that experience a listing price reduction sit on the market longer, ultimately selling for less than similar homes.

John Knight, recipient of the University Distinguished Faculty Award from the Eberhardt School of Business at the University of the Pacific, actually did research on the cost (in both time and money) to a seller who priced high at the beginning and then lowered the their price. In his article, Listing Price, Time on Market and Ultimate Selling Price published in Real Estate Economics revealed:

“Homes that underwent a price revision sold for less, and the greater the revision, the lower the selling price. Also, the longer the home remains on the market, the lower its ultimate selling price.”

Additionally, the “I’ll lower the price later” approach can paint a negative image in buyers’ minds. Each time a price reduction occurs, buyers can naturally think, “Something must be wrong with that house.” Then when a buyer does make an offer, they low-ball the price because they see the seller as “highly motivated.” Pricing it right from the start eliminates these challenges.

Don’t build “negotiation room” into the price.

Many sellers say that they want to price their home high in order to have “negotiation room.” But, what this actually does is lower the number of potential buyers that see the house. And we know that limiting demand like this will negatively impact the sales price of the house.

Not sure about this? Think of it this way: when a buyer is looking for a home online (as they are doing more and more often), they put in their desired price range. If your seller is looking to sell their house for $400,000, but lists it at $425,000 to build in “negotiation room,” any potential buyers that search in the $350k-$400k range won’t even know your listing is available, let alone come see it!

One great way to see this is with the chart below. The higher you price your home over its market value, the less potential buyers will actually see your home when searching.

Price & Visibility | Keeping Current Matters

A better strategy would be to price it properly from the beginning and bring in multiple offers. This forces these buyers to compete against each other for the “right” to purchase your house.

Look at it this way: if you only receive one offer, you are set up in an adversarial position against the prospective buyer. If, however, you have multiple offers, you have two or more buyers fighting to please you. Which will result in a better selling situation?

The Price is Right

Great pricing comes down to truly understanding the real estate dynamics in your neighborhood. Look for an agent that will take the time to simply and effectively explain what is happening in the housing market and how it applies to your home.

You need an agent that will tell you what you need to know rather than what you want to hear. This will put you in the best possible position.


Leave a comment

263 Aspen Pointe, Vernon Hills IL 60061

Newer maintenance-free living in Vernon Hills!  Great location is close to water park, restaurants, entertainment, major roads, schools & parks.  Island kitchen features granite counters, stainless steel appliances.  Great room with wall of sliders.  Master suite has large walk-in Elfa organized closet & spa-like bath with separate tub & shower.  Two secondary bedrooms, hall bath, den & in unit laundry room.  Two car attached garage.  $318,000 263aspenpointedr.tkmomteam.com

Click on photo below for interior pictures

https://plus.google.com/115646405800507356024/posts/BtkCNhtH7Cj


Leave a comment

Top 13 tips for homebuyers to follow…

Is buying a home on your list of 2015 resolutions? Zillow has compiled a true, and amusing, list of 13 hints to follow. Spoiler – sex, drugs and rock n’ roll aren’t in the top 13…

Click here to see the list


Leave a comment

A good reason to buy a home NOW…

Speculation is that rates will RISE in 2015.  Thinking of buying?  Here is what it can mean to your bank account…
Buyers Purchasing Power | Keeping Current Matters


Leave a comment

101 ways to make doing the laundry more fun…

Wow! Never have I thought that the prospect of laundry could be a wonderful thing. I think I would do tons of it just to spend time in these rooms!

Check out our pinterest link by clicking on the picture below.  There are over 100 great ideas for jazzing up your laundry room – no matter the size!  Creative decorating examples: from lighting to paint colors, wall decor to flooring type, window treatments to counter tops – there are so ways to turn a laundry room into a pleasant hub of your home!  Now comes the hard part – deciding where to start!

http://www.pinterest.com/pin/335658978452598915/